+13.2% increase in “Book a Demo” requests on Tangocard.com
+2.3% boost in upsell conversions during United Airlines' web check-in
Launched 3 new products at Tango, driving $39 million in net new reward value purchased
Increased productivity for United’s flight dispatchers by ~33%—raising the number of flights released per shift from 30 to 40
Flight dispatchers train for a full year, but I had just one month to learn their workflows before redesigning their system.
Research sprints: Led 20 user interviews and delivered a full report in one week using lean, streamlined methods and AI-assisted analysis—a project a traditional research firm quoted as needing 3 people, a month, and $30k.
Tax configuration tool: Scoped and iterated within strict engineering and regulatory deadlines.
Embedded gift card: Solved for a core business challenge—unused cards drive revenue—by creating a flow that balanced revenue protection with a frictionless recipient experience.
Establishes design as an equal partner in cross-functional teams.
Presents regularly to customers, prospects, and company-wide forums.
Mentors junior designers through weekly 1:1s and design reviews.
Facilitate product design reviews with engineering and product leadership.
A-teams: people who are great at what they do and push each other to be better.
Collaboration: where teams support, challenge, and elevate each other.
No-ego culture: where we take the work seriously but also enjoy the process.
Known for delivering great work and being great to work with.